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Shang Comin:48 pottery patents granted in 12 years

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▲Shang Koming (left) exchanged product modification plans with his colleagues. Manor photo

In the exhibition hall of Guangdong Sitong Group Co., Ltd, more than 6,000 pieces of beautiful artistic ceramic products are displayed, 70% of which are designed and created by Shang Keming, the company's ceramic decoration designer. Since entering the company in 2004, Shang Keming painstaking research, diligent innovation, in the ceramic process design achievements, the company brought significant economic benefits at the same time, but also to improve the competitiveness of Chaozhou art ceramic products in the international market has made a great contribution.

New technology in a difficult situation

In 2004, Shang Keming became a member of Guangdong Si Tong Group Co., Ltd. and was responsible for the development of ceramic craft products. However, within a few years, Shang Keming found himself in a bottleneck in the development of his career, "at that time, almost every company in Chaozhou traditional carved porcelain vases are doing, including us, but customers do not buy ah, they want something new." Shang Comin recalled that from 2008 to 2009, due to the traditional art ceramics product structure is single, decorative techniques are too monotonous, it is difficult to meet the diversified needs of customers, coupled with the impact of the financial crisis, the entire ceramic industry in Chaozhou business conditions are dismal. Seeing the company's product exports shrink sharply, the loss of customers, Shang Keming anxious, desperate to do something to salvage the situation.

A chance, in an international clothing fair on TV, he saw modern women wearing shells, pearls, rhinestones and other elements blended with each other into the new jewelry, very pleasing to the eye, he suddenly had a bold idea: so colorful elements, if placed on our art ceramic products, whether it can also work? Back to the company, Shang Comin immediately discussed this idea with the leadership and colleagues, and bought some beads and diamonds, and began a long and arduous search.

"At first we fired a lot of ceramic billet, on top of the paste bead diamond, by hand one by one slowly glued on, very time-consuming and labor-intensive." Shang Comin said, sometimes head down hard work for two days, a vase are not good, because the paste also according to the size of the bead diamond, and the degree of fit with the ceramic surface, paste into the pattern effect and other aspects to consider, as long as one of the steps are not done, everything has to start from scratch.

Success, after months of painstaking research, Shang Comin and colleagues finally mastered the sticky know-how, decided to produce a separate bead drill arrangement glued into shape, forming a piece, and then stick the whole piece to the ceramic blank, which greatly saves time and energy. The traditional art ceramics products also because of the bead diamond elements embellished, give people a new feeling.

Repeated innovation to win the market

Since then, Shang Comin was greatly inspired and encouraged to repeatedly innovate in the design of ceramic technology, and an unstoppable. He responded to the development trend of home life ceramic art, and constantly try to beautify ceramic crafts with new materials, such as shells, glass, pearls and other composite materials, in terms of process innovation, the development of pile material decoration, imitation diamond synthetic decoration, tempered glass decoration and other new process technology. During his 12 years in the industry, he has obtained 48 authorized patents, and his self-designed bead and diamond decorated trophy also won the award of "31st Panama International Fair Gold Medal" in 2013.

"The same is a ceramic vase, if it is designed according to the traditional process for simple coloring and carving, then it may only be sold in the market for about 20 U.S. dollars, but if the use of hollowing, porcelain, applique, hand-painted and other skills and techniques, then it can be sold in the market for 50 U.S. dollars, or even higher." Shang Comin said that because of the integration of the traditional process on the fashionable new technology, so that ceramic craft products more exquisite high-grade, significantly enhance its added value.

The products he designs are not only aesthetically pleasing, but also more practical. According to the daily habits of foreigners, he has designed unique fruit plates, powder boxes, candle holders, fruit bowls, small animal ornaments and so on. The so-called carrot and green vegetables, each has its own favorite, such as Europeans like simple and elegant, the Middle East is keen on rich and gorgeous, ShangKeMing will cleverly according to the preferences of different people design a different style of products, to win the favor of customers at the same time, also brought considerable economic benefits for the company. 2011, ShangKeMing designed shell decorative series of ceramic products just on the market, was a Turkish businessman fancy. The merchant first ordered two containers of products back home for trial sales, did not expect only two weeks to be snapped up by consumers; the other party rushed to fill the next 8 containers of product orders, not long after the additional 16 containers of product orders ...... that year, just this Turkish merchant, to the Guangdong SCT Group Co. In 2015, "four pass brand" art ceramic products exported 13,843,700 U.S. dollars, of which Shang Comin designed art ceramic products exported 8.3 million U.S. dollars, accounting for as much as 60%.

"All along, I firmly believe that 'pay always pays off' this old saying, after so long hard work and efforts, I am glad that I can finally bring economic benefits to the company, but what makes me more happy is the market for my products." He humbly said that it is an unspeakable sense of achievement, which cannot be separated from the platform provided by the company, the painstaking cultivation of the leadership and the full support of his colleagues, and he will continue to silently research and continue to seek new breakthroughs in the products as always. "I would love to do my best to make more ceramic products to the world, so that the world knows that these products come from Chaozhou." Shang Comin said with confidence.